Is your website a Marketing Hub pulling in a steady stream of prospects?

If your website is not bringing in new prospects regularly, you need a site upgrade. Your website should be a center of activity, the hub of your marketing plan, as shown in the diagram to the right. A site that will pull new visitors to your site uses dynamic social media tools and online marketing strategies.

Turn your current static site into a dynamic blogsite or marketing hub, and start using that blogsite as a powerful marketing tool that you control. (note: a blogsite is just another word for a website that either contains a blog, or is built on a blog platform. You do not have to be a “blogger” to have a blogsite.)

When you control your own blogsite, here is how it can function as a marketing tool for your business (start at the top of the wheel, in the diagram):

1. Blog/Posts/Content: You update your own content – or the information about your product/services, often and regularly (blogs are designed to be updated or posted to easily);
2. Your consistently updated website results in increased Search Engine Optimization and more traffic (blogs have built-in SEO because they are built upon content – which you are updating regulary (see #1 above);
3. Your social media (Facebook, Twitter, etc.) leads TO your blogsite, and your blogsite can lead visitors to your social media communities and your followers;
4. Your email campaigns, print materials and other advertising link to your website;
5. Your blogsite allows customer input and feedback, resulting in better customer relations/customer service and customer loyalty – and your loyal customers will spread the word via their own social media communities;
6. You gain increased traffic to your blogsite as a result of all of the above, where your online presence helps your site Sell Product or Services, become a Brand Leader in your industry, gain more new customers, and more sales.

Leaf and Vine Marketing can help turn your site into a marketing tool

We have been using the WordPress platform to create blogs for clients, and ourselves, for a couple of years now. Many major corporations use WordPress to manage huge amounts of content (the New York Times, and CNN are two of the largest). Recent advances in the way WordPress can be used for websites, e-commerce, social media, video, photo galleries etc. are leading millions of website owners to convert from a static site to a dynamic blogsite/content management system.

Here is a sample of our own WEBSITE REDESIGN from