The quickest, most efficient way to take control of your website, so that you can update it yourself, is to convert it to a WordPress blog site.
You do not have to be a writer, or a blogger, to have a blog site. A blog site is just another website built on a platform that allows you to log-in to an administration panel in order to add pages, content, photos, product information, video, etc.
When you convert your static website to a dynamic website, or WordPress blog site, that will allow visitors to interact with your content by making comments, asking questions, purchasing product or downloading information you’ve provided. Blog sites offer many more opportunities for the visitor to take the call to action that will convert them from a visitor into a customer or new client. The communication that you have with the blog site visitor is what distinguishes a blog from a brochure-style, or static site; there is no such interaction between a static site and the visitor.
With a WordPress blog site, you do not need to know HTML or coding to build new pages or update your site. No more calling your site designer to make little changes that you can do yourself. You own your WordPress site, and can control everything in it.
A WordPress blog site can also be set up to connect to your social media accounts like Facebook and Twitter. Post your new content once on your WordPress blogs site, and that content can be posted, at the same time, to your Facebook/Twitter accounts. WordPress blog sites also support e-commerce, advertising, affiliate marketing – using widgets and plug-ins that you can easily install yourself, WordPress blogs have limitless possibilities and flexibility.
There’s a bit of a learning curve if you are completely non-computer literate, but the dashboard is a “What-You-See-Is-What-You-Get (WYSIWIG) editor window, so if you know Word you should have no problem.
Converting your static site does not mean you have to lose your beautiful design…you can have a blog site that looks just like the existing site. But if the goal is to bring in lots of visitors to the site, you should consider using the blog, and it’s fresh, keyword-laden content, as your home page.
I’ve chosen to make our marketing blog the Home page for LeafandVine.com. I do it this way because when I post to the blog, it is indexed more frequently by search engines, so that my target market will find this site more easily. Using my blog in this manner makes my website an actual marketing tool, rather than a brochure site that just sits there looking pretty but doesn’t do much for bringing in traffic.
Make your static site a marketing tool that you can control, that contains built-in Search Engine Optimization (SEO), and that will attract new visitors and business by converting it to a WordPress blog site.
Write a comment to this blog post, ask a question, or send us an email for more information to: marketing@leafandvine.com.
Was using this go to a random blog feature on randomizer and ended up here, a terrific way to read something new like this. Thanks for taking your time to write this blogpost.
Thanks, Mayhem. We put a lot of work into our blog and our marketing services and always love to hear from readers!
[...] or “dynamic?” The most important step to take in upgrading your site is to take control of it yourself! Read about the benefits of converting your site from a “static” site that is dependent [...]